Inside Insights

Jorge Calvachi, Director of Insights at La-Z-Boy, talks about what it’s like to be the first insights hire in the company’s 95 year history, shares his strategy for creating a consumer-first mindset throughout the organization and reveals the only two questions you need for customer-centric decision making.

Pressed for time? Catch the key takeaways around the 48 minute mark.

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Lauren Governale, Head of Consumer Insights & UX Research at Hims & Hers, delivers a masterclass in using insights to create groundbreaking content, shares how she built an insights function from scratch - including making space to fail - and reveals her process for attributing insights and measuring her team’s success.

Pressed for time? Catch the key takeaways around the 52 minute mark.

Here’s the link to the TED Talk with Will Guidara we mentioned in this episode.

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Clay Parker Jones, Managing Director of Black Glass Consulting, discusses why companies still struggle to create great digital experiences, explores how true teamwork can slash time spent on pointless admin and gives away his three killer ways to get the most out of meetings. 

Pressed for time? Catch the key takeaways around the 57 minute mark.

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Bianca Pryor, VP of Insights at BET, shares her amazing learning journey through the insights world, discusses how concept-testing research translates to evaluating TV shows, and describes how she and her team use insights to make magic for writers and creators.

Pressed for time? Catch the key takeaways around the 41 minute mark.

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Jing Mertoglu, VP of Insights & Analytics at Beam Suntory, discusses how to elevate category thinking to include the intersection of humans and culture, shares how her team uses the Japanese concept of Gemba and reveals how to create a high-functioning insights team.

Pressed for time? Catch the key takeaways around the 53 minute mark.

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Part two of our interview with Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn’t changed for over 2,000 years.

Pressed for time? Catch the key takeaways around the 30 minute mark.

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In our first-ever two part episode, Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, explains the key things that marketers get wrong, discusses what leadership really is and reveals his silver bullet for great marketing.

Pressed for time? Catch the key takeaways around the 58 minute mark.

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In this summer bonus episode, co-hosts Ryan Barry and Patricia Montesdeoca distill and discuss the skill sets that make up an ideal insights partner, leader and supplier, based on what our guests shared this past season (as well as a few of their own!).

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Natalia Lumpkin, VP, Insights & Analytics at Central Garden & Pet, talks all things insights transformation, from bringing stakeholders and suppliers into the heart of her lean insights team (and in turn bringing her team into the heart of business decision-making), what it really means to be customer-centric and reveals the skills future insights leaders need to become the ‘whole enchilada.’

Pressed for time? Catch the key takeaways around the 49 minute mark.

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Previously recorded live at IIEX North America, Shazia Ali, Director of Community at Zappi, explores the importance of empathy when tapping into a growth mindset, the role of community building in creating strong customer - and internal - relationships and being comfortable with the uncomfortable to create ripples of change.

Pressed for time? Catch the key takeaways around the 44 minute mark.

Content we discussed in this episode:

Time to Think: Listening to Ignite the Human Mind by Nancy Kline

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