Part two of our interview with Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn’t changed for over 2,000 years.

Pressed for time? Catch the key takeaways around the 30 minute mark.

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In our first-ever two part episode, Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, explains the key things that marketers get wrong, discusses what leadership really is and reveals his silver bullet for great marketing.

Pressed for time? Catch the key takeaways around the 58 minute mark.

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In this summer bonus episode, co-hosts Ryan Barry and Patricia Montesdeoca distill and discuss the skill sets that make up an ideal insights partner, leader and supplier, based on what our guests shared this past season (as well as a few of their own!).

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Natalia Lumpkin, VP, Insights & Analytics at Central Garden & Pet, talks all things insights transformation, from bringing stakeholders and suppliers into the heart of her lean insights team (and in turn bringing her team into the heart of business decision-making), what it really means to be customer-centric and reveals the skills future insights leaders need to become the ‘whole enchilada.’

Pressed for time? Catch the key takeaways around the 49 minute mark.

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Previously recorded live at IIEX North America, Shazia Ali, Director of Community at Zappi, explores the importance of empathy when tapping into a growth mindset, the role of community building in creating strong customer - and internal - relationships and being comfortable with the uncomfortable to create ripples of change.

Pressed for time? Catch the key takeaways around the 44 minute mark.

Content we discussed in this episode:

Time to Think: Listening to Ignite the Human Mind by Nancy Kline

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Previously recorded live at IIEX North America, Michelle Gansle, Vice President of Global and Strategic Insights at McDonald’s, shares the challenges in becoming and evolving as a leader, discusses how to use coaches and mentors to power your career and reveals her best sources of learning and inspiration for continued growth.

Pressed for time? Catch the key takeaways around the 47 minute mark.

Upstream: The Quest to Solve Problems Before They Happen by Dan Heath

Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart by Liz Wiseman

Future Imagined podcast

Pop Culture Happy Hour NPR podcast

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Steve Phillips, Founder and CEO of Zappi, reflects on what he has learned through building an industry-changing company (turns out, data quality is pretty important), reveals some of the mistakes that were made along the way and shares his vision for the future of the sector — an opportunity that insights professionals must not fail to seize.

Pressed for time? Catch the key takeaways around the 48 minute mark.

Read more on Andreessen Horowitz here. 

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Marie Van Blaricum, Global Head of Insights at Anheuser-Busch, explores how knowing your personal purpose is critical to modern leadership, shares the advice she wishes she had been given when making the step up to a global insights role and why we need to start an insights operations movement.

Pressed for time? Catch the key takeaways around the 50 minute mark.

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Christian Niederauer, Global Head of Insights at Colgate-Palmolive, reflects on how previous roles in academia, B2B and local insights have informed his global FMCG role, explains why getting innovation wrong is like being bad at golf, and reveals the three key characteristics he looks for when hiring insights professionals.

Pressed for time? Catch the key takeaways around the 54 minute mark.

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Tony Costella, Global Consumer and Market Insights Director at Heineken, reveals why insights professionals sometimes fail to influence decision making, shares his 3E model for leadership and change management and explains why it's important to think like a four-year-old but act like a seven-year-old.

Pressed for time? Catch the key takeaways at the 48 minute mark.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.