Steve Phillips, Zappi Founder and CEO, and Brendon McLean, Chief Technology Officer at Zappi, join Ryan Barry live to talk all things AI, from the implications of AI for market research to how it can improve internal velocity and productivity to the opportunities and advantages it presents for the world of tech, productivity, creativity and more.

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Stefania Gvillo, SVP, Chief Analytics and Insights Officer at Domino's shares why they don’t talk about agile research in her organization, discusses how to partner with insights suppliers to bring about business change and reveals her top tip for getting your voice heard in important meetings.

Pressed for time? Catch the key takeaways at the 37 min mark.

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Rob Volpe, Empathy Activist and CEO of Ignite 360 shares how to take a curious breath in times of tension, reflects on the difficulty - and the necessity - of letting go of judgment and reveals how insights teams can thrive by applying his five steps to empathy.

Pressed for time? Catch the key takeaways around the 43 min mark.

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Julio Franco, Chief Customer Officer at Zappi shares why market research has been a large part of his life starting at a young age, his five steps to thinking big, how to build up your confidence as an insights professional and the power of moving from using insights to test to using insights to learn over time. 

Pressed for time? Catch the key takeaways around the 53 min mark.

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Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo reveals the only way to create great advertising, the art and science of brand building and shares her take on the new four Ps of marketing.

Pressed for time? Catch the key takeaways around the 42 min mark.

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Advertising experts Faris and Rosie Yakob, Co-founder’s of Genius Steals, and Kim Malcolm, Director of Product Marketing at Zappi, share their reactions to this year's Super Bowl ads, what made some brands score major points with consumers and others fumble in the red zone.

Want more? Check out our complete learnings from this year’s big game here 👉 https://bit.ly/3E8kT5V

(Previously live streamed Monday after the Super Bowl)

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Kim Malcolm, Director of Product Marketing at Zappi and advertising research legend, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.

For more on her advertising research, check out this content.

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Jorge Calvachi, Director of Insights at La-Z-Boy, talks about what it’s like to be the first insights hire in the company’s 95 year history, shares his strategy for creating a consumer-first mindset throughout the organization and reveals the only two questions you need for customer-centric decision making.

Pressed for time? Catch the key takeaways around the 48 minute mark.

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Lauren Governale, Head of Consumer Insights & UX Research at Hims & Hers, delivers a masterclass in using insights to create groundbreaking content, shares how she built an insights function from scratch - including making space to fail - and reveals her process for attributing insights and measuring her team’s success.

Pressed for time? Catch the key takeaways around the 52 minute mark.

Here’s the link to the TED Talk with Will Guidara we mentioned in this episode.

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Clay Parker Jones, Managing Director of Black Glass Consulting, discusses why companies still struggle to create great digital experiences, explores how true teamwork can slash time spent on pointless admin and gives away his three killer ways to get the most out of meetings. 

Pressed for time? Catch the key takeaways around the 57 minute mark.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.