Inside Insights

By ZappiBusiness Marketing Management

Inside Insights episodes

September 25, 2024 #73 - Why consumer insights + AI = real world superpowers
Jacci Weber, Team Lead, Pet Parent Insights at Mars Petcare & Co-Founder of the Insights Career Network, discusses the exciting parts of tech and its role in market research, her experience leading AI initiatives, the impact an insights professional should have and her passion for spreading pet parent centricity.
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36 min
September 11, 2024 #72 - Build it and they will come: How to systematize data for the whole organization
Helen Wolf, Senior Director, Global Consumer Experience Insights at Colgate-Palmolive discusses how insights leaders have to zoom out for the big picture and zoom in for the detail that powers it, how to guide innovation by following the sun and shares why she believes joining multiple sources of learning is the skill that will differentiate insights professionals.
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33 min
May 29, 2024 #71 - Leveling up the insights function: From disconnected to connected
Stephan Gans SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, shares how he started PepsiCo’s ongoing journey towards a fully connected insights function, talks through Zappi’s connected insights framework and explains why working in insights is like running a 30.4 mile marathon.

Learn more about the connected insights framework here: https://www.zappi.io/web/a/connected-insights-framework
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29 min
May 15, 2024 #70 - How to use AI to change the game
Steve Phillips, founder and CEO at Zappi, discusses the problems AI can help solve for insights, the benefits of synthetic data and data asset management, and ultimately, how to get real value out of AI.
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30 min
May 01, 2024 #69 - How to create and embed an insights department
Jordan Cusner, Head of Guest Insights at Popeyes, discusses how he created an insights department and made it indispensable to business leadership, shares the mantra of insights he lives by and reveals what should be the first slide in every deck you produce.
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30 min
April 17, 2024 #68 - Innovating for the future
Nic Umana, Global Agile Innovation Human Intelligence Director at Mars, shares how to create a culture that supports breakthrough innovation, reveals what agile insights really means, and explores how to get the perfect balance between creative humans and AI tools.
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38 min
April 03, 2024 #67 - How to get the CEO to give a sh*t about insights
Grant Feller, award winning storyteller, journalist and Founder of Every Rung, shares what 30 years as a journalist has taught him about insights storytelling, discusses where insights professionals go wrong in trying to influence the C-suite and reveals some of his best tips to get your story across.
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44 min
March 20, 2024 #66 - How to be the boss you wish you’d had
Joel Renkema, Global Head of Insights at IKEA, talks about how to find the balance between being a leader and getting stuff done, shares the mindset switch that facilitates the toughest conversations, and explores how to get the very best out of your team.
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35 min
March 06, 2024 #65 - Connecting the dots: The importance of globally connected insights
Nataly Kelly, CMO at Zappi and author of Take Your Company Global, discusses how to get insights connected to drive growth, reveals what it really takes to be a global organization, and shares some of her best practices for international growth.
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38 min
February 21, 2024 #64 - The power of researching early and often (and doing sh*t that scares you)
Bianca Johnston, Integrated Campaigns Lead at Shopify, discusses why marketers and insights professionals should learn each others’ craft, shares the power of researching early and often, and reveals how she stepped out of her comfort zone to become an authentic voice on LinkedIn.
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41 min