Udi Ledergor, CMO at Gong, explains why ‘different’ is better than ‘better’ when it comes to brand, and spills the beans on the success of Gong’s Super Bowl ads, including revealing why he had to trust data over his own intuition.

Pressed for time? Catch the key takeaways around the 39 minute mark.

Jo Rigby, Strategic Channel Director at Zappi, discusses libraries and local politics, why advertising creatives should act more like musicians or comedians and shares how being targeted for abuse on Twitter has made her fearless.

Pressed for time? Catch the key takeaways at the 40 minute mark.

Giles Jepson, Chief Operating Officer at Been There Done That and former Chief Marketing Officer of Kraft Heinz, discusses why so many marketing failures are due to not asking the right questions, shares the two fundamental concepts that underpin the way he works and reveals why it's better to be a ‘learn-it-all’ than a ‘know-it-all’.

Pressed for time? Catch the key takeaways at the 47 minute mark.

William Lunderman, Principal Partner at Lunderstorm LLC and Instructor at the Parsons School of Design, shares how to apply four key principles of design thinking to create a hit in the market, every time, and reveals why creative leadership is more like being in a jazz ensemble than an orchestra.

Pressed for time? Catch the key takeaways at the 50 minute mark.

And if you’d like to learn more about how to apply design thinking to your work, read our latest blog.

Jennifer Picard, Head of Centre of Excellence for Mix Optimization at Pernod Ricard, shares how to manage change across an extremely decentralized organization, explains why people come first and tools come last when democratizing the insights function and reveals what her job title actually means.

Pressed for time? Catch the key takeaways at the 43 minute mark.

Dr. Nora Infante, clinical psychologist, (Ryan Barry’s) executive coach and founder of Biomimetic Leadership, shares her expertise on leadership, reveals the single most important attribute that a good leader needs and explains the amazing things that happen to your brain when you spend time in nature.

Pressed for time? Catch the key takeaways at the 53 minute mark. 

Stephan Gans, SVP, Chief Insights and Analytics Officer at PepsiCo, discusses his vision for digitized global insights, shares his journey to making research faster, cheaper and better, and reveals the three key attributes that he looks for when hiring an insights professional.

Pressed for time? Catch the key takeaways at the 51 minute mark.

To listen to the winning advertising episode Ryan and Stephan mentioned, click here. 

James Sallows, Head of Transformation and Capability at GSK, discusses how he's transforming the insights function in the wake of the demerger of GSK’s consumer products division, how to move away from low-value commoditized research and reveals how to tell if what you have is really an insight.

Pressed for time? Catch the key takeaways at the 45 minute mark.

Christine Avallone, Brand and Communication Insights Lead at Verizon, talks ‘always on’ advertising research, how to balance brand building with promotions (while creating synergy across diverse product portfolios) and shares her provocative vision for the future of advertising insights.

Pressed for time? Catch the key takeaways at the 31 minute mark.

Lindsey Gladden, shopper insights legend for PepsiCo, Keurig Dr Pepper and now Zappi, discusses the explosion of new shopper behaviors since the pandemic, why brands struggle to give consumers the seamless online-offline experiences they demand, and shares the best advice she’s ever been given on how to do shopper research.

Pressed for time? Catch the key takeaways at the 37 minute mark.