Move over Barbie–there’s another legacy brand pulling out all the nostalgic stops.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are joined by Universal Pictures’ David O’Connor, president of Franchise Management, Theatrical Brand Marketing, and Global Partnerships. The crew discusses Jurassic Park’s multi-day, multi-faceted 30th-anniversary celebration, anchored in immersive experiences commemorating three decades of dino-mania. From recreating iconic scenes across the globe to the launch of nostalgic limited-edition merchandise, hear the ingenious strategies behind the brand’s lasting influence—plus an insider’s scoop on what’s next for the groundbreaking blockbuster franchise.

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