This week on Inside Marketing we're joined by true advertising royalty, a man so good at what he does that he received a knighthood for it. Sir John Hegarty takes us through his era defining career and shares his thoughts on the marketing world with us.

This week Sharon Yourell Lawlor, founder of Think, Plan, Do, a strategic retail and shopping consultancy, joins us to look at shopper marketing and how it can help with the challenges of an increasingly complex consumer journey in a post pandemic economy.

This week Jill Holtz, founder of Mykidstime.com and ParentsandBrands.com, joins us to discuss how parents are fairing since the pandemic and how they're more than just a gateway for brands to reach children.

This week legendary marketing expert, professor and brand consultant Mark Ritson joins us for a wide ranging, very frank and unabashedly honest discussion on all things marketing.

This week Ian Blake, MD and founder of Squaredot Marketing joins us to discuss B2B and the importance of creativity when building a B2B brand.

This week we're joined by Niall Corcoran MD of CI Studio and Trade Mark Attorney Adam Flynn of IP specialist lawyers FR Kelly to discuss the importance and pitfalls of naming for brands.

This week Dan White author of The Smart Marketing Book and The Soft Skills Book joins us to discuss how CMO's can lead the way.

This week Geoff Lyons, MD of OOH specialists PML Group joins us to discuss how the pandemic has impacted and changed the way out of home advertising is consumed.

Author Will Page, former Chief Economist at Spotify, joins us this week to discuss his book Tarzan Economics and how brands should be preparing for their own "Napster moment".

Niamh Boyle MD and Founder of the Reputations Agency joins us to discuss the concept of brand reputation, why it's important and how brands can enhance theirs.