On this episode of My DPC Story Podcast, Dr. Michelle Cooke, founder of Sol Direct Primary Care in East Point, Georgia, shares her inspiring journey from burnout in fee-for-service medicine to building a thriving direct primary care (DPC) clinic dedicated to Black women’s health and wellness. Dr. Cooke discusses overcoming the challenges of the broken insurance-driven healthcare system, embracing entrepreneurship, and honing her practice’s mission to combat health disparities in her community. She offers valuable insights on scaling a DPC clinic, effective patient-centered marketing, hiring strategies, and leveraging technology and EHRs to streamline care. Listeners will learn about the impact of DPC in underserved areas, the importance of mindset shifts for physician entrepreneurs, and how personalized, transparent care empowers both doctors and patients. Tune in for actionable tips and inspiration for those considering the DPC model or seeking to revitalize their medical career.

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