In this rare and powerful episode, I sit down with Randy Parker, CEO of Hyundai and Genesis Motor North America, one of the most progressive and people-first leaders in the automotive industry—and head of the third largest automaker in the world.

We dive into the state of retail automotive, how Hyundai and Genesis are breaking records, and why Randy’s leadership style has made him a dealer favorite (IMO) across the country. We talk tariffs, US production, economic development, and electrification strategies—including the IONIQ 9, new charging partnerships, and the company’s flexibility in responding to real-time consumer demand.

But what really makes this conversation powerful is our shared belief in relationships—that people are the true link to profitability. Randy opens up about his passion for mentorship, coaching NBA students, and why investing in people is the heartbeat of his leadership.

We explore how Hyundai is:

• Building major U.S. infrastructure (Meta Plant in Georgia, steel mill in Louisiana)

• Balancing innovation in fuel cell, EV, hybrid, and air mobility

• Reinforcing the dealer model and expanding service capacity

• Making car buying easier with online tools like Amazon Auto

• Always playing offense—with a simple mantra: “Sell, sell, sell like hell!”

This one’s packed with leadership gold, forward-thinking strategy, and the kind of authenticity that defines real success.

Don’t miss this episode with a powerhouse CEO who’s shaping the future of retail and proving why people still matter most.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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