Gen Alpha are the most materially endowed generation ever, the most technologically savvy generation ever and they will enjoy a longer life span than any previous generation.

They will stay in education longer, start their earning years later and stay at home with their parents later than even Gen Z and Gen Y who went before them.

They are clearly an important generation to understand!

To wrap up season 16, our podcast producer, Holly Schaaf, sits down with McCrindle's Director of Advisory, Ashley Fell, and McCrindle's Marketing and Insights Strategist, Luke Davies, to discuss recent research we were involved with on how Gen Alpha learn, spend and see the future.