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This might be the definitive reboot in modern automotive.

In this conversation, Ryan Decker pulls back the curtain on how Scout is shaping one of the most anticipated returns to market in modern history. From a hallway conversation to a full factory, two show vehicles, a new platform, and an entirely new sales model, Ryan explains how discipline, community, and creativity intersect to form a brand that already feels bigger than its product.

He shares how engineering thinking shapes brand strategy, why community was invited in when Scout was only five employees, and how customer feedback led to a major pivot: the introduction of a range-extending generator that rewrites what an EV can be for real-world drivers. Ryan also reveals what it feels like to drive the first working mule, how the team is designing every detail — even down to the stitching on their apparel — and the four megatrends shaping their customer base.

This is the story of a brand being built in real time, with intention, coherence, and a deep respect for the people who believed in Scout before it existed. It’s the clearest look yet at how an American icon returns with purpose.

Timestamped Takeaways:

00:00 – The return of an American icon

00:36 – From hallway idea to full-fledged company

01:24 – Engineering curiosity meets brand strategy

02:13 – Designing a cohesive brand from a clean sheet

02:36 – Why community sits at the center of Scout

03:36 – The surprise pivot that reshaped everything

05:12 – The moment Ryan drove the first working mule

06:10 – Rethinking the sales model from scratch

06:41 – Who Scout is actually building for

07:58 – The four cultural megatrends shaping their customer

08:17 – Building a brand through every tiny detail

08:40 – What the next 12 months look like inside Scout

09:37 – When customers can expect deliveries

09:49 – Ryan’s passion for the mission

Connect with Ryan Decker: https://www.linkedin.com/in/ryan-decker-9b29b3a/

Learn more about Scout Motors: https://www.scoutmotors.com/

Our coverage of Automobility LA is brought to you by our friends at Cars Commerce: https://www.carscommerce.inc/

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