In this episode of The Manager’s Playbook, Laurie Lee Boutet breaks down why today’s music managers need to think like marketers and strategists.

From her work with The Beaches to using platforms like Laylo to gamify fan engagement and build powerful email lists, Laurie shares how data, innovation, and artist alignment create real growth.

Whether you're managing artists or building a brand, this conversation is packed with practical tools and sharp insight.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0YU2Jxx1lX4wgjzCxC3Iuw?si=ApA2Bf2vTg-C51-VQ307IQ

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook