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For Erroll Bomar III, selling cars is just the surface—his real drive is inspiring lasting change, one relationship at a time.

In this episode of Auto Collabs, we’re joined by the magnetic Erroll Bomar III—Ford product specialist, NADA Live Stage veteran, and founder of The Change 365. Known for his presence at auto shows and his encyclopedic knowledge of vehicles, Erroll unpacks his journey from early car sales to national events, sharing how relationship-driven selling laid the foundation for his career. His automotive chops are impressive, but what really shines through is his genuine care for people and his belief that emotional connection beats transactional business every time.

The conversation shifts gears to something even deeper: the difference between motivation and inspiration. Erroll drops wisdom about helping people change not just their minds, but their lives—one day at a time. His nonprofit work with The Change365 shows how he's using that ethos to impact men’s physical and mental health. From subtle Ford hacks (hello, nine-volt battery trick) to the reality of loneliness in our digital age, this episode is part car talk, part soul talk—and fully inspiring. Yes, part two is already in the works.

0:00 - Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo

6:08 -Relationship-Driven Roots: Erroll details his start in automotive, selling cars commission-only and learning the power of customer relationships before social media changed the game.

10:25 - From Spokesmodel to Specialist: He walks through the evolution of auto show roles and why deep product knowledge has become non-negotiable for today’s consumers.

11:18 - The 9-Volt Hack: Learn the little-known Ford feature that could unlock your vehicle in a pinch—and why these niche facts matter to brand loyalty.

18:21 - The Change365 and the Power of Inspiration: Erroll explains why he champions inspiration over motivation and how his nonprofit helps men take control of their wellness year-round.

26:33 - It's All About Connection: Whether at an auto show or a dealership, Erroll's mission is to ensure people feel seen, heard, and cared for—because that’s what makes the biggest impact.

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