In this episode, Louise and Diane discuss the effective use of Instagram for cleaning businesses, exploring various strategies for content creation, audience engagement, and the importance of a well-optimised profile. They debate the merits of social media marketing versus other strategies, share insights on posting frequency and timing, and emphasise the need for high-quality content. The conversation also touched on handling criticism on social media and the value of community engagement. Additionally, they highlight the benefits of DCBN membership and available resources for cleaning business owners.