In this episode of "Do This, Not That," host Jay Schwedelson answers your pressing questions about business and life. He redefines seasonal marketing campaigns and how consumer behavior toward future promotions will boost conversions. Last but not least, Jay talks about what to do on your birthday and what he is doing on his birthday this week!

BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com

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Best Moments:

(01:51) Marketing question about why a spring cleaning campaign isn't performing well

(02:21) Seasonal jump marketing strategy that gets 34% more engagement than in-season marketing

(03:51) Data showing emails mentioning future dates have 22% higher open rates

(05:19) Personal question about birthday celebration ideas leading to Jay's birthday rant

(06:33) Jay's aversion to restaurant birthday singing and social media birthday acknowledgments

(08:29) Mention of the podcast ranking #3 in marketing podcasts nationally

(08:37) Promotion of GuruConference.com, a free virtual email marketing event

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MASSIVE thank you to our Sponsor, Marigold!!

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