Jason talks to Daniel Cronin, CEO and Co-Founder of Integrated Finance. It is a platform that helps Fintech's launch with their payment systems all ready to go. 

Episode Highlights:

• 00:31: Integrated finance is a platform that helps fintech's to launch or incumbents or add new offerings to their existing customer base.
• 02:00: The APIs that work with Bank A are entirely different to the APIs that work with Bank B compounded times the number of banks you are working, says Daniel. 
• 11:45: The four letters that scare at every American when looking to do business with Europeans are GDPR, and Daniel has built our platform from a security perspective and data protection perspective here in the UK and Europe and it just conforms to GDPR.
• 15:52: There is a stranglehold on innovation because over half of the Fintech that wanted to launch with product X, either never launched or ended up launching with product Y because it was 10 times harder.
• 23:32: If we don't make the cost of entry low or be as lowest as possible then any number of constrained, innovative ideas who do not have capital Rich will never see the light of day, says Jason.
• 32:01: Forcing consumer protection is a great way to create innovation that is now more secure, says Jason.
• 32:31: As crypto cools, fintech's become the higher risk category, and Daniel would be interested to see how that plays out over the next couple of years.
• 36.32: The biggest challenge in the company where is it today is to fully evaluate the ecosystem that Daniel is trying to build and strategically add new partners as they grow.
• 39.15: Finding something that you love where you don't get Sunday blues changed Daniel's life about 7-8 years ago it was running his own business.

3 Key Points:

1. Daniel explains how they target the payments piece, they go even more specific than that on account generation, because this is something that's often overlooked in Fintech.
2. It's the mountain of non-differentiating stuff that needs to be built before you can get your head above the water line just to breathe.
3. There is an asymmetric relationship with industries that are currently growing rapidly, and the way legacy industries are built to serve that growth.

Tweetable Quotes:

• "Rather than focusing on the core assets of the back end of Fintech, we focus on homogenizing the experience our Fintech customers get." – Daniel
• "The principal reason you increase engagement with anyone in any industry is by giving them account, and that's why we are in the payment and account space to give Fintech and Non-Fintech greater control of their user base." – Daniel
• "When a customer comes to us, the first thing, we do is we analyze what their requirements are, and we set them up with a sandbox that works with the bank, and they can do what they want." – Daniel
• "We establish a marketplace where all gaps are filled, and we're doing minimal filtering of features for every single partner, and that drives major commercial alignment." – Daniel

Resources Mentioned:

• Facebook – Jason Pereira's Facebook
• LinkedIn – Jason Pereira's LinkedIn
• https://www.linkedin.com/in/danielcroninif/?originalSubdomain=uk
• https://integrated.finance/

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