Brynne Tillman hosts Dr. David Gruder on the Making Sales Social podcast to explore the evolution of sales. Dr. Gruder, a societal well-being futurist, discusses the journey from manipulative selling practices to authentic, relationship-driven sales strategies. With references to historical figures like Edward Bernays, Dr. Gruder traces the shifts in consumer demand, from materialism to transcendent experiences. He also forecasts a fusion of human and AI-driven approaches in the sales industry. Tune in to gain insights into achieving transformative, integrity-filled business practices for sustainable success.