Intentional Growth

Many entrepreneurs experience extreme anxiety whenever they think about selling their businesses—to the point where they won’t even pick up the phone or answer an email from a potential buyer. Have you ever stopped to think about why this is? On today’s show, my business partner here at Arkona, Pat Hobby, and I talk about ways to mitigate this anxiety through intelligent and intentional planning. We also discuss why you should be prepared for an out-of-the-blue offer—even when you’re not considering selling—since potential buyers are reaching out to business owners with increasing frequency. Do you want to miss your multimillion-dollar deal? Of course not. But if you have no plan, you’re not going to get what you want out of an unsolicited offer (or even a solicited one!). This isn’t an episode you want to miss if you’ve ever wondered what you need to know to be ready for any outcome, or even if you just want to give your future more choices.

 

What You Will Learn In Today's Podcast Interview

Why private equity is raising so much money right now

Where investors are looking to commit their capital and how you can capitalize on that

What a prepared business owner can do with an out-of-the-blue offer

The rise of platform companies becoming involved in M&A

When it’s better to buy instead of building from the ground up

The spread between intrinsic value and transaction value

Why you need to layer in a buyer’s intention when thinking about selling

What common risks you need to address to strengthen your valuation

The value of understanding what really drives you, especially in terms of life planning

Planning creates choices and decreases anxiety

Why you do need to build a support network of trusted, knowledgeable advisors before you sign away your company

What seller’s favor is and how to protect yourself from it

How net proceeds factors into what ends up in your bank account when selling

When to disclose your financials to potential buyers and what to include

Why an LOI can gaslight you into a poorer deal than expected

 

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?

Do you know what you want from your business long term and why?

Do you know what your company is worth?

Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?

Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

 

About the Guest:

Pat Hobby started his career as an auditor at EY and over the years held various finance positions before launching his own outsourced CFO services company. As one of his clients continued to grow and needed more assistance, he joined the company full-time for more than 20 years. He helped the company grow significantly, do acquisitions and eventually sell it to the employees via an ESOP. Two-and-a-half years later, he led the sale of the company to a PE firm—with tremendous benefit to the employees. Since then, Pat helped co-found Arkona to help change how owners grow and exit their businesses.

 

Quotes:

06:00  - “There’s a lot of money looking for a place to get a return.” – Pat Hobby

06:43 - “Right now, in the private equity world,

Today’s show is with two ex-Amazon execs who co-founded Foundry Brands—a portfolio brand operating company—sharing everything they know about buying and building the strongest, longest-lasting and most valuable ecommerce brands possible. Kyle Walker and Stefan Haney consider more than 30 variables when they assess the value of a business (and that number is growing as new aspects to business need to be measured), so they can give you a really good feel about how you should be thinking about your business. 

Some context: In 2020 there were only five aggregators—private equity firms targeted at Amazon and ecommerce brands—and now there are more than 55. There is no doubt that investors are putting their capital to work in this area because of the enormous opportunities for growth and returns. There is a lot to be learned from Stefan and Kyle in this episode: everything from where investors are placing bets to what they expect to see in ecommerce to what strategies investors like Foundry are planning to use once they buy a company.

 

What You Will Learn In Today's Podcast Interview

The “cold” way of looking at branding

Amazon data points for e-commerce and optimizing conversion

What the exceptions to being a brand are

The common issues direct to consumer customers face and how to solve them

Why you want to be ‘privileged in your partners’

How to build a great portfolio brand operating company

The benefits of long-term thinking at all stages of planning

How to align your interests with clients and your balance sheet

The downside of transaction-based interactions and how to create win-win scenarios instead

Learning how to watch the money when you’re still small helps you see where the money goes when you’re growing

Why it’s vital you connect with your customers

The impact of heavy shopping sales days

How to be in stock as efficiently as possible so you see better returns

What running a restaurant and operating an ecommerce business have in common

Why consolidating is such a challenge and what you can do about it

 

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?

Do you know what you want from your business long term and why?

Do you know what your company is worth?

Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?

Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

About the Guest:

Stefan Haney spent 16 years at amazon, working the last three years on their details page so he understands how to optimize for conversion and e-commerce shopping. He has a proven track record of launching new technology, delivering business results, mission critical programs, projects, and systems in a variety of industries. Stefan lives in Moscow, ID with his wife and kids. When not shuttling his seven kids to activities, you can often find Stefan adventuring on a bicycle.

Kyle Walker is an experienced digital brand builder who  created and helped launch over 10K digital businesses while working at Amazon. He also founded three global multi-billion dollar Amazon programs and helped inform many of the Amazon tools and technology brand owners use today. Today Kyle uses this knowledge in his work with the company he co-founded, Foundry Brands. Kyle lives in Sammamish, WA

On today’s show, we have author, entrepreneur, and CEO Joel Trammell. We’re going to be talking about what makes an amazing CEO. Joel brings his business expertise on various metrics, hiring techniques, and other measurable tips you can use to foster a healthy and happy business culture. After all, the most successful businesses have the best culture and environment for their teams.Not only does Joel talk about what it takes to be a good CEO, he also talks about how you can hire the next CEO when you’re ready to pass on the torch.

Joel teaches leaders how to make their company great and he does so as a chairman at iGrafx and as the CEO of a business management software system called Khorus. Joel focuses on how to build up companies from within. He’s written a book called The CEO Tightrope, which talks about how he took two companies and built them up to a nine-figure acquisition from the foundation up.

We’ll navigate the fives responsibilities a CEO can’t delegate and how to offload the rest of the responsibilities to the right staff, including an argument for using micro-training to ensure maximum retention and job success. CEO is a highly skilled and nuanced role, and directly impacts your success. Since you can’t perform every role in your company as it scales, you’ll be forced to make a tough call between working on your business or in it, and a strong CEO is the right solution to help you position your company for growth. If you’re still playing as part of the orchestra, who is conducting?

 

What You Will Learn In Today's Podcast Interview

How to effectively get rid of your anxiety about the future by hiring the right people

When you need a ‘real’ CEO and what they’re responsible for

The five things a CEO can’t delegate

How the best CEOs hire rockstar executives in every position, even if they’ve never actually held the role

Why—as the owners of a business—you shouldn’t know every single deal your company is doing

How to give up the right roles—and at the right time—as your business scales and enters different stages of complexity

Why decision making is the “grease that skids the wheels” and enables exponential growth

What micro-training is and why it can increase your percentage of long-term employees

When you need to address your operating models and why it’s contingent on number of employees

Why every employee should know what decisions they can make, and make them quickly

The importance of clearly detailing what good performance is and making a playbook for it for your staff

How small choices (like jeans vs. suits) feed into the overall culture of your company

Valuable tips on goal setting, coaching and accountability—starting with you

The difference between holding people accountable and objective reality

 

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?

Do you know what you want from your business long term and why?

Do you know what your company is worth?

Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?

Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

In part two of our two-part series, Dave Hoeffel shares the mental and emotional impact of business ownership and what it took for him to get out of a vicious cycle to achieve the vision he had for his business and life… and why he decided to sell to private equity at the end of 2020.

 

We dive into the value of having proper knowledge of how entrepreneurship works, the benefits of a mentor, KPIs, the repercussions of not understanding your financials (normalized EBITDA, working capital, and more), and how to create a relationship with your business that can change your life and create a better future. More importantly, we’re going to address a topic not often discussed by business owners: anxiety and how to deal with it.

What You Will Learn In Today's Podcast Interview

 

Why going through the Arkona Intentional Growth™ Boot Camp and knowing what he wanted from the business allowed Dave to quickly vet the out-of-the-blue offer and decide to sell

How a banana led Dave to realize he needed a better handle on his chaos

Making money isn’t a linear trip

How, despite losing money, Dave had a positive normalized EBITDA

The true value of long-term, dedicated and loyal employees, even as they approach orpass retirement age

How a different management structure spurred fresh growth in his business

When not to follow your metrics to the T

How solving problems for the long-term and holding people accountable creates wealth

The dramatic value EOS© (Traction) brought to Dave’s business and how it transformedhis team

How to shift your perspective so you can imagine, and therefore build, a better life

What not identifying and monitoring your top KPIs costs you

When you should start the hiring process—whether or not you have the capital ready

Why business owners take out loans for personal items like boats instead of using cashthey have saved up

The best reasons to join a peer group and what you can expect to achieve after

How to measure talent to help you decide on succession plans for employees

Why it’s crucial that you and those you get advice from understand working capital

When and why you need to be open to self-improvement and change in order to achieveyour goals

 

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?

Do you know what you want from your business long term and why?

Do you know what your company is worth?

Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?

Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

 

About the Guest:

Dave Hoeffel is part of the Polytek Development Corporation and the founder and former owner of Endurance Technologies.

 

Quotes:

04:48 - “I knew I needed to replace her, but I didn’t want her knowledge to go to somebody else who could leave me. That’s your biggest fear as a business owner.” – Dave Hoeffel

06:32

TIn part one of a two-part series, we dive into the growth challenges early entrepreneurs face, including the mindset we have to be prepared to have to be successful. Today’s guest knows all about adapting his mindset to meet his needs. Dave Hoeffel is a local Twin-Cities entrepreneur and founder of Endurance Technologies who sold his company to a private equity firm on New Year’s Eve 2020 for millions of dollars. Dave’s got such an incredible story to share, from surviving a number of crises like the dot-com crash and 9/11 to his company’s building burning down and being on the line for some of the recovery costs. We’ll also touch on the emotional challenges we all experience owning a business we’re trying to grow, while concurrently making progress for the long-term and remaining true to ourselves. This is directly tied to why people get so emotional when they start thinking about exiting their business. Regardless of where you are in the entrepreneurial journey, Dave’s got some fantastic insights to share with you. 

 

What You Will Learn In Today's Podcast Interview

When you should sell to a private equity firm and how to coordinate the sale

How an early realization of the freedom that comes with entrepreneurship shaped Dave’s outlook for the future

Why it’s crucial to diversify, especially in distribution

How his family business survived 9/11, even after his banker pulled out

What was different in his second partnership that allowed it to continue to this day

Dave’s wife’s reaction to finding out she was on the hook if things went wrong in the business

What he’s learned from crisis that applies to business

How Dave grew his company from $3.5 million in sales to $5 million to $7 million . . . and why he never made any money

How understanding financials can help entrepreneurs navigate challenges and their growth need to be more informed about finances if they want to be successful

The value of pulling money from the business to support the team

How Dave’s business managed to survive the building burning down in a huge fire and the $700,000 fee he suffered because he didn’t have cleaning insurance

Why Dave called his competitors to help save his business and what that says about his networks

The best deal isn’t always the lowest cost to you

When to change your company’s image and focus, and how quickly it can be done

 

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?

Do you know what you want from your business long term and why?

Do you know what your company is worth?

Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?

Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

 

About the Guest:

Dave Hoeffel is a founder, a father and a family business man. Dave is presently doing business development for the Polytek Development Corporation, after having sold the business he founded out of the

What are the biggest challenges all entrepreneurs face? The answer may surprise you. Today’s show focuses on how to build wealth and create fulfillment while avoiding burnout. Austin Brawner — host of The Ecommerce Influence Podcast and founder of the ecommerce entrepreneur’s community, The Coalition — makes a great case for doing fewer things so you can devote your time to what’s going to help you achieve your goals in life. We’ll even get into hiring and working with the right people, fostering an environment of trust and getting people to buy-in to your vision. The clearer that vision is, the easier it is to share with others and get them onboard. Today’s show is going to inspire you to be thoughtful about your freedom and joy and get you excited about mapping your company’s future. 

 

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What You Will Learn In Today's Podcast Interview

The biggest challenge all entrepreneurs face

How to build wealth and create fulfillment

How you structure your business can make you miserable and contribute to burnout

Trust is the most limiting factor

What sustainability has to do with success and fulfillment

What to do when you hit a goal you’ve pushed for and realize it wasn’t a worthy target

How much you’re enjoying the journey speaks to how fulfilled you’ll feel when you exit

The fallacy that you have to wear all the hats at once and what paradigm to use instead

Why you should think about how you operate to better operate your business

Partner with people who balance you, not just those whose work style match your own

Automate what you can and build a system to bring in new talent to add to your team

Why you should market for hiring, as well as sales

When hiring, why you should “Trust, but verify”

Why Austin uses the Kolbe Score to help find the right fit for roles

Get clear on what you value

Some of the most unhappy people Austin knew were making a lot of money

Be thoughtful about your freedom and joy

You’re playing different money games if you’re bootstrapped or getting funding

 

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?

Do you know what you want from your business long term and why?

Do you know what your company is worth?

Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?

Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

 

About the Guest:

Austin Brawner is the host of The Ecommerce Influence Podcast – with over 300 episodes - which focuses on advanced acquisition and retention strategies for the modern marketing executive. He has helped over 597 established ecommerce store owners, marketers, and freelancers unlock massive growth in their businesses while freeing up more time to do what they love through his coaching business and community called THE COALITION

 

Quotes:

05:55 - “How do you build a business that you love to work in? How do you build a business you can sell in the future? How can you build wealth in your life? And that allows you to build fulfillment in your life at the same time?” – Austin Brawner

06:26 - “Am I fulfilled doing what I’m doing righ

Today, we’ll be talking with Warren Rustand who has a lengthy career giving advice and running, growing and selling companies. Not only has he helped small, private businesses and taken multi-billion dollar companies public, but he has also worked alongside President Ford. Having successfully survived everything the market and life has thrown at him over decades, Warren drives home the importance of leading yourself before you lead your team. We’ll dive into ways to manage the difficult balance—and sometimes tradeoffs—we make out of our professional and personal lives. 

“One’s success is relevant only when measured against one’s own potential.”

What You Will Learn In Today's Podcast Interview

The value of being prescriptive at all levels, in business and at home

What leadership qualities Warren learned from his father, a corporate exec-turned farmer who took over the family business unexpectedly

As long as you stay on the road to your vision, you will achieve that vision, no matter how many times we have to swerve left and right

Five qualities of a great leader

How your achievement stories tell more about you than you think and why you should look at what you count as your achievements

Why you need to look at this day if you want to achieve your dreams someday

How clarity of vision, certainty of intent and powerful values impact goal setting

The incredible benefits of putting a weekly thinking session into your official schedule

How to design your life and make hard decisions before they happen

When leaders should communicate alignment with their staff and how often they should reinforce the message

The five principles of personal greatness: Commit to personal discipline; Live with purpose, every day; Act with intent; Make conscious choices; Have a cause greater than yourself

What value journaling brings to your life

Why you need to find people who are willing to have difficult conversations with you to help keep you on track and accountable

What advocacy versus

What advocacy versus inquiry has to do with your listening skills

The difference between creating leaders and creating employees

How being transparent kept him working alongside a President of the United States at 29

Why you should make a family mission statement and shared vision

 

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?

Do you know what you want from your business long term and why?

Do you know what your company is worth?

Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?

Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

 

About the Guest:

Warren Rustand has created, led, and grown many successful private, public, and not-for-profit entities. Having worked for President Ford, Warren is familiar with high-pressure decisions and has devoted his career to exploring vision, strategy, executive leadership and achievement. After a legacy of strong companies, Warren managed to put all of his experience and hard-earned wisdom into his book, The Leader Within Us. He has also been recognized with many honors and awards, such as: The Visionary Leadership Award, The Distinguished Citizens Award, The 25th Year Achievement Award, The Sports Hall of Fame,

There are few clubs as elite as the Century Club, and today’s guest is going to share what it takes to get there. Vicki TenHaken focused her career on the factors that make companies long-lived and boiled them down to five key things Century Club companies do consistently:

Have a clear sense of mission and strong culture

Establish core competencies and key strengths

Focus on relationships

Retain long-term employees

Support local communities

Today’s episode will overview the most common things companies with longevity do, how you can establish these best practices in your own business and practical advice for encouraging a long-term company. If you’re serious about legacy, this isn’t an episode you want to miss!

 

What You Will Learn In Today's Podcast Interview

Why Vicki spent 10 years on her research agenda to find the common practices of companies that are more than 100 years oldWhat participative management is and why you should consider taking it up

The main characteristics of companies that make it to the Century Club

Statistically significant practices that 100-year-old companies engage in, from Japan to the USA

Why a clear sense of mission and a strong culture to go along with that made the top of the list

Long-lasting companies take their time making changes and therefore change successfully

The “soft stuff” really, really matters—relationships and managing them

Companies that stick around see partners, not simply economic exchanges, in vendors, customers, etc.

New product or service ideas can come from customers and suppliers you already have

The value of employee-centric reward structures, including ESOPS

Why it might be time to sponsor a little league team

How being environmentally conscious could help your company last longer

The importance of building curiosity into your culture

What’s different for a family business wanting to maintain control through the generations

 

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?

Do you know what you want from your business long term and why?

Do you know what your company is worth?

Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?

Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

 

About the Guest:

Vicki TenHaken is a seasoned corporate executive who left the business world after 25 years to enter academia. She is presently professor of management at Hope College and has previously worked with companies like GE and Herman Miller. Research on corporate longevity has become her passion as the Century Club companies she studies set the example of doing business for the good of all. Vicki is also author of Lessons from Century Club Companies: Managing for Long-Term Success.

 

Quotes:

4:36 - “Every company I’ve ever worked for was over 100 years old.” – Vicki TenHaken

09:31 - “Talk about learning something! Try teaching an executive MBA class on change management to people who are trying to manage their company from communism to capitalism!” – Vicki TenHaken

Do you know how much money you are wasting on inefficiencies inside your customer base? On today’s show, we’re learning all about the Customer Profitability Framework and what you can do—today—to make a real impact on your bottom line while also increasing the value of your business. If you don’t understand your customer profit curve or how to reduce your margin leakage, we’ve got the show for you today. Our guest is David Aasen—the customer profitability master—who has been the CFO of multiple private businesses, as well as private equity firms. Learn from specific case examples like the table story, which explains how 20% of our customers drive more than 150% of our profits, and the discount story, where David walks us through the real impact of 'harmless' customer discounts. This episode is a bit more on the tactical side, but the real-world examples drive the essential points home so anyone from a C-suite exec to a three-time founder will appreciate how these metrics impact your bottom line.

 

What You Will Learn In Today's Podcast Interview

How to drive profitable growth and reduce margin leakage

What the Customer Profitability Framework is and why you should be using it

You can think customer are profitable that are actually costing you money

How customer profitability can be as much as 3x off what the owner thinks

Inefficient processes are like an anchor holding your ship back

Why you should rethink how you’re assigning costs

Who you should be giving discounts and price concessions to versus the ROI on those price discounts

How to find where your margin is leaking

The importance of getting real data to understand your efficiencies and risks

Why you should track the time of anyone who has impact on clients or customers

What business owners can learn from lawyers when it comes to charging clients

The power of context to bring an idea into focus

Why lower customer complexity has real dollar value for your company

Averages are misleading and you need to be calibrating for each client for success

 

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?

Do you know what you want from your business long term and why?

Do you know what your company is worth?

Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?

Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

 

About the Guest:

David Aasen – the customer profitability master – has been a CFO of multiple private businesses as well as Private Equity firms. At 23, David was hired as a CFO for a $50 million global company. That experience shaped the trajectory of his career. He went from guessing what to do to developing exceptional technical skills and a stellar, well-stocked tool kit of operational finance best practices (top 10%) that demonstrates a mastery of his craft.

David speaks the language of owners and value creation. His Customer Profitability Framework is well-known for helping owners find inefficiencies in services and costs of their customers. Under his financial leadership, Northern Metal increased revenue 2X and EBITDA 3X in 7 years; Norcraft increased revenue 3X and EBITDA 4X in 5 years. 

 

Quotes:

If you’ve ever had doubts about how far you can go in life and in business because of how you started, this episode for you. Today’s guest is Dan Martell. Dan is the best-known name in SaaS, but did you know he was notorious in other ways before that? His message is clear: You can be and do anything if you put in the work.

Today’s show follows Dan through his early years and how he got started in business — including all of his failures and missteps — and ends in a great discussion on mentorship and networking. Find out how to use buybacks to your benefit and recognize if you’re wasting energy on projects keeping you from achieving your full potential. He is open and frank about his past, his healing, and his results. He’ll back up the claim that even not-great companies can do 50% ROE and explain why every dollar you take out of your business is actually seven — and what you should do instead of taking the money out.

There are quite a few takeaways from today’s episode. One of the biggest ones is, once you’ve shifted your mindset away from annual income, toward long-term value creation, then it’s time to try to buy back your time. If you want a valuable company in 3 - 5 years, what is your time worth, in order to get you there? But then after that, where are you going to invest (in your business) in order to grow the value of your company? All of these questions can be answered in two different places: Dan Martell’s YouTube channel(if you want SaaS -specific answers), and our training at ARKONA.io (if you are a business owners or entrepreneur who wants to educate yourself on how to grow the value of their company with the end in mind).

 

What You Will Learn In Today's Podcast Interview

Why Dan recommends more entrepreneurs reinvest their equity

Spend time building your networks and picking the right mentors to help you along your journey

How Dan overcame depression and anxiety after selling Spirit and what he advises other entrepreneurs

Why you should be blissfully dissatisfied

How to effectively use buybacks

When you should hire a new role versus when you need to look at your calendar to see what roles you’re doing inefficiently

What upper-limiting beliefs are and how to overcome them to achieve your true potential

The importance of knowing where your genius lies and spending your time there

Why you need to be aware of the type of energy you’re breathing into your team

How your valuation might not be what you think it is because of value detractors

It’s okay to stop just “doing” things and start thinking deeply about why and the end goal

The two metrics that matter: customer retention and expansion revenue

 

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get YourIntentional Growth Score™ And 1-Page Vision Board.

Are your company's current initiatives intentionally designed to increase the value of the business?

Do you know what you want from your business long term and why?

Do you know what your company is worth?

Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?

Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

 

About the Guest:

Dan Martell m