Navigating International SEO with Sarah Pokona.

Today I'm joined by Sarah Pokona to talk about the unfamiliar nuances of  international SEO. 

Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. 

Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.

Sarah now specializes  in international SEO, and has specific advice to implement it successfully. In particular: 

• taking time to understand local search behaviors, (or find someone locally who does!), 
• How to properly manage multilingual websites, 
• A few examples of nuances of tailoring SEO strategies to different cultures and search engines used around the globe. 

Sarah shares positive and negative experiences with  geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing.

If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!

Connect with Sarah Pokona:
Linkedin
Dragon Metrics (Save 5% with my code: WADDELL)
Sarah's FREE iSEO Google Sheet

00:08 Meet Sarah Pokkona: A Journey Through SEO

00:53 The Entrepreneurial Journey and Its Lessons

04:30 Diving Into the World of Interna

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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