Navigating International SEO with Sarah Presch

Today I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of  international SEO. 

Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. 

Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.

Sarah now specializes  in international SEO, and has specific advice to implement it successfully. In particular: 

• taking time to understand local search behaviors, (or find someone locally who does!), 
• How to properly manage multilingual websites, 
• A few examples of nuances of tailoring SEO strategies to different cultures and search engines used around the globe. 

Sarah shares positive and negative experiences with  geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing.

If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!

Connect with Sarah Presch:
Linkedin
Dragon Metrics (Save 5% with my code: WADDELL)
Sarah's FREE iSEO Google Sheet

00:08 Meet Sarah Presh: A Journey Through SEO

00:53 The Entrepreneurial Journey and Its Lessons

04:30 Diving Into the World of International SEO

04:51 Understanding the Nuances of International SEO

06:21 The Practical Side of International SEO

11:41 Exploring Best Practices for International SEO

13:38 Navigating International Shopping and Shipping Challenges

16:04 Adapting Content for Global Markets

16:32  Global Search Engines Beyond Google

19:06 The Rise of Mobile-First Users in Emerging Markets

19:39 Leveraging Social Media for International SEO

21:16 Navigating E-commerce and Social Media Shopping

21:46 Understanding Geo-Targeting and Its Challenges

23:36 Finding the Right Expertise for International SEO

26:37 Legal Considerations in International SEO

29:38 Concluding Thoughts on International SEO

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