Like a lot of higher ed departments, international student marketing has been on a rollercoaster since the pandemic. And while other global players like Canada and India are excelling in international recruitment, the US is falling behind.

But Mary Catherine Chase">Mary Catherine Chase, Director of Marketing and Communications at The George Washington University - School of Business"> The George Washington University - School of Business, thinks domestic institutions have a real opportunity to get back in the game. First, they have to get back to some basics.

Tune in to hear Mary’s great insights on how marketers can re-engage the global community and give international students a sense of belonging at American institutions.    

Join us as we discuss:

- Covid’s lasting impact on international student recruitment (4:22)

- Marketing to different cultures in your local communities (12:54)

- The 3 pillars of international higher ed marketing (24:30)

- Why language matters in your community interactions (29:53)

Check out these resources we mentioned during the podcast:

- International Student Exchange Programs">International Student Exchange Programs (ISEP)

- Institute of International Education">Institute of International Education (IIE)

- Education USA">Education USA

To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Edge in your favorite podcast player.

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