Sign up to save your podcasts
Or
Share Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste beyond the plate.
View all episodes
By Consumer Behavior Lab
5
1818 ratings
In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste beyond the plate.
More shows like Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
View all
Social Media Marketing Podcast
1,439 Listeners
HBR IdeaCast
1,830 Listeners
The Digital Marketing Podcast
114 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,254 Listeners
NVIDIA AI Podcast
341 Listeners
Masters of Scale
3,987 Listeners
Worklife with Adam Grant
9,184 Listeners
Nudge
180 Listeners
The CMO Podcast
351 Listeners
Uncensored CMO
34 Listeners
Coaching Real Leaders
668 Listeners
Marketing Against The Grain
358 Listeners
HBR On Strategy
77 Listeners
AI Explored
85 Listeners
The Room Where It Happened
5 Listeners