To kick off our season’s theme of “Story” we talk with Storybrand Certified Guide/marketing/branding guru David Tofilon. David is a kind, wise, soul who provides some profound insight into unpacking our stories. 

1:15 - David describes himself in 3 words

3:30 - What is a Storybrand Certified Guide and what does it have to this podcast? 

4:30 - An overview of a “brand script”

6:45 - Re: aspirational identity and how it’s not an outcome or a destination

10:10 - Why is it important for someone to know their story? 

13:15 - What happens when people live an unhealthy/unhelpful story. 

15:45 - Brandscript - After aspirational identity, there is character want. Then we encounter the PROBLEM [external, internal, philosophical]

19:15 - Understanding your story’s problem enneagramatically. 

22:00 - Abram and Drew riff on ego, polarity, and our story’s problem. 

25:45 - Creek’s experience with this as a Type 4.

30:00 - When the “wolf” catches up to us. 

33:00 - Moving beyond the problem of our stories, what comes next? [Hint: it’s empathy and authority]

40:45 - Stepping into an authority that is motivated by empathy

42:20 - “connect, then correct” 

44:15 - Implementing a plan to live a better story. 

48:00 - Your call to action…

49:00 - Avoiding getting tangled and simplifying this to a 3 step plan

51:00 - Creek muses on the importance of our dreams. 

53:00 - The importance of clarity…

57:00 - Parting words from David - “Clarity is worth the risk.”

Brandscript Summary:  Aspirational Identity —> Character Want —> Problem —> Empathy —> Authority —> Call to Action

Storybrand framework based off of Donald Miller’s book “Building a Storybrand.” 

Learn more here

Connect with David: www.tofilonconsulting.com // Insta: @dtofilon

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Fathoms | An Enneagram Podcast: “Discovering our inner depths, one fathom at a time.”

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Co-hosts: Seth Abram, Seth Creekmore, Drew Moser

Production/Editing: Seth Creekmore

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