<p>In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral signals that shape consumer perception and drive long-term brand value.</p>

In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral signals that shape consumer perception and drive long-term brand value.

Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

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