<p>In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysis</p>

In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysis

Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science

Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science

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