In this episode we chat with award-winning author Mark   Earls about concepts such as loss aversion, the false consensus   effect, and behavioral science's impact on economics.

In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.

In this episode we chat with award-winning author Mark&nbsp; &nbsp;Earls about concepts such as loss aversion, the false consensus&nbsp; &nbsp;effect, and behavioral science's impact on economics.

Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond

Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond

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