<p>In this episode, we have Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team and former deputy director of the Prime Minister's Strategy Unit, joining us to explore the possibilities of behavioral sciences in other sectors.</p>

In this episode, we have Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team and former deputy director of the Prime Minister's Strategy Unit, joining us to explore the possibilities of behavioral sciences in other sectors.

Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector

Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector

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