<p>In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.</p>

In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.

Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations

Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations

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