Return guest Jason Phillips, founder and owner of Phillips Home Improvements, discusses the importance of having good systems, and why you should borrow from others until your company runs like an Easy Bake Oven. He also discusses how to always be adding value for both your customers and your employees, and how this value first mindset has allowed him to grow his business to doing over $8 million in annual revenue. He outlines a 4-grid marketing matrix, including make it/take it and online/offline marketing, and how to use this grid to diversify and improve your marketing efforts.

Topics Discussed:

• The importance of the Easy Bake Oven mindset to growing your business
• How to lead with value first, and why that matters
• Why diversity in your marketing is important, and how to gauge your overall marketing efforts
• The importance of knowing yourself, and how that impacts your business' success