Welcome to the kickoff of "Culture Starts Here," a fresh new series from The CultureCon Podcast in partnership with Advisa! 🎉

Meet Heather Haas, CEO of Advisa and former elementary school principal, and BJ McKay, a track coach-turned-leadership guru. Together, they break down how culture isn't just a feel-good HR project, it's a strategic lever for growth, alignment, and performance.

Heather and BJ introduce ATLAS, a five-part framework designed to help leaders build cultures that actually work, where systems support people, data drives clarity, and leadership is intentional from the top down.

With powerful client stories and no-BS insights, this episode shows you how to move from culture confusion to culture advantage. 🎯

Additional Resources:

Get Your Culture Check!

Connect with Heather on LinkedIn

Connect with BJ on LinkedIn

Learn more about Advisa

Follow PeopleForward Network on LinkedIn

Learn more about PeopleForward Network

Key Takeaways:

• Culture can drive or derail business success… alignment matters.
• Leaders set the tone; they carry and shape culture daily.
• The ATLAS framework offers five clear culture drivers: Activation from Above, Trust and Shared Purpose, Leader Effectiveness, Actionable People Data, and Systems.
• Systems and processes must support the culture you want.
• Start with data and link culture directly to business outcomes.