This week on Sinica, we’re proud to launch the Middle Earth podcast, which discusses China’s culture industry. In this debut episode on the Sinica Network, host Aladin Farré chats with three individuals who have all hit the big time and become internet celebrities in China: Erman, whose musings on love and relationships turned into a viral success and a full-time job; Ben Johnson, an Australian English teacher, whose short videos on cultural differences have attracted millions of views and 3 million followers; and Tang Yiqing, who started Juzi Video and has a venture-backed company with 30 million young fans. Learn their secrets for how to become a wanghong (网红 wǎnghóng; internet celebrity)! Subscribe to Middle Earth on Apple Podcasts, Overcast, or Stitcher, or plug the RSS feed into your favorite podcast app.

This podcast was edited and produced by Kaiser Kuo and Jason MacRonald.

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