Sara Alter is a veteran entrepreneur, business coach, certified life coach, and the Founder of The Moment Group. Sara has consulted for businesses of all sizes, from multi-national corporations to early stage start-ups.

Sara founded her first global business, Pretty Please Nail Polish, in 2010. Pretty Please was a first to market, customized nail polish business.

Sara founded Moment Consulting (MOM-ENT-repreneur) in 2019, offering business strategy and consulting services to mom entrepreneurs. She built a team and expanded her business into an agency, rebranding as “The Moment Group” in 2023. She now offers a wide range of in-house services to support moms taking their businesses to the next level. 

Sara has been featured for her entrepreneurial achievements in Forbes, Entrepreneur Magazine, CEO MOM Magazine and in Conde Nast Fingerprints where she was selected as their “creative innovator”.

Sara holds a Bachelor's Degree in Apparel Design from the University of Delaware, a certificate in “Entrepreneurship Essentials” from Harvard Business School and a certificate in “Women in Entrepreneurship” from Cornell University.

She sits on the advisory boards of Intentionally Unplugged, a digital well-being organization and Plannr Consulting, a youth-led mental health support nonprofit.

On this episode of the Becoming a Sleep Consultant Podcast, Sara and I discussed the topic of investing in yourself. Sara shares:
- Her thoughts on why women struggle to invest in themselves and in their businesses
- Advice for how to evaluate a potential ROI from a business investment
- The idea that there is a trade-off between investing your dollars and your time

Links:

Website: https://themomentgroup.co/
Instagram: https://www.instagram.com/heysaraalter/

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