The High Flyers Podcast with Vidit Agarwal

Investment memo: "Letter of Intent", How anonymity created a newsletter growth engine read by thousands daily!


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Hear from Kal Jamshidi, founder of Letter of Intent -- the daily Australian business activity newsletter read by 6k subscribers. This conversation will take you inside: How and why Kal started this newsletter, being anonymous at the beginning, utilising the power of LinkedIn, Creating a habit for the readers and serving utility, defensibility, media trends and we end with some of your most requested community questions. 

Please enjoy exploring your curiosity as I did mine through this conversation!

***

TIMESTAMPS

—————

02:30 - Life before Letter of Intent

 

04:23 - How 6 years in San Fransisco was inspiration

 

06:57 - Building a habit for the consumer

 

09:52 - The growth engine of LinkedIn

 

11:04 - Anonymous marketing

 

14:05 - 5 hours each night

 

15:20 - Filtering news into 1 page

 

16:22 - Creating habits and serving utility

 

17:38 - Peleton and RM Williams

 

19:44 - Balancing gossip and facts

 

21:04 - The Aussie corporate

 

21:34 - Unique community

 

23:55 - Changing landscape in Media

 

28:28 - Community questions

***

Find out more about Curiosity Center at www.curiositycenter.xyz 

Find out more about Letter of Intent at https://www.letterofintent.com.au/

Share your feedback or questions directly with us at [email protected] or via Linkedin / Instagram

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The High Flyers Podcast with Vidit AgarwalBy Vidit Agarwal


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