In this episode of the Startup CPG Podcast, our Operations and Finance Correspondent Hannah Dittman speaks with Greer Tessler and Luke Goldstein, Managing Partners at Simple Food Ventures. They explore the firm’s strategic approach to early-stage CPG investing, with a focus on “better-for-you” grocery staples and their unique partnership with Albertsons to help brands scale through retail distribution.

Greer and Luke share valuable insights into what they look for in founders, the importance of operational expertise, and the business fundamentals that set companies apart. They also provide guidance on navigating valuations, the fundraising process, and building transparent, effective relationships with investors.

For founders preparing to raise capital or operators seeking a deeper understanding of the investment landscape, this episode offers practical advice and clear takeaways.

Listen now to gain expert insights on positioning your brand for growth and investment readiness.

Listen in as they share about:

• Simple Food Ventures Overview
• Investment Criteria & Strategy
• Fundraising Process & Diligence
• Valuation and Dilution Guidance
• Pitching Guidance
• Founder Fit & Dynamics
• Capital Raising Stages
• Advice for Founders on Investor Selection
• How to Contact Simple Food Ventures

Episode Links:

Website:  https://simplefoodventures.co/
LinkedIn: https://www.linkedin.com/in/greer-tessler-50256640/ 

LinkedIn: https://www.linkedin.com/in/luke-goldstein-a90093159/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Hannah's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics