In this episode of the Startup CPG Podcast, Hannah Dittman speaks with Nick Giannuzzi, founder and managing partner of Humble Growth—an investment firm intentionally designed to shift the traditional power dynamic between founders and investors. Nick traces his career from representing Vitaminwater in its early days to building a leading CPG-focused law firm, and eventually launching a $312M growth fund backed by industry operators who understand firsthand the realities of scaling consumer brands.

Nick discusses why thoughtful, founder-aligned capital remains rare in the CPG space, and how Humble Growth approaches investing with transparency, discipline, and long-term partnership at the core. He emphasizes the importance of working backwards from an eventual exit, building operational and financial foundations early, and maintaining rigorous standards even amid the daily pressures of running a business.

With decades of experience advising and investing in brands, Nick sheds light on the common pitfalls he sees founders face, the characteristics that define resilient leadership, and the structural considerations that often determine whether a business can scale, transact, and ultimately endure.

Listen in as they discuss:

• The origins and philosophy behind Humble Growth
• Transitioning from legal counsel to growth investor
• Why building a business that can transact is essential—even if you don’t plan to sell
• Strategic considerations for growth-stage brands, from margins to channel strategy
• The role of discipline in evaluating opportunities and operators
• Founder traits that drive long-term success—and where they can become obstacles
• Balancing operational excellence with strategic foresight
• How investors and founders can work together beyond quarterly board meetings
• Best practices for preparing documentation, data, and structure ahead of fundraising

Episode Links:

Website: https://www.humblegrowth.com/
Personal LinkedIn: https://www.linkedin.com/in/nick-giannuzzi-6a550b14b/
Company LinkedIn: https://www.linkedin.com/company/humblegrowth.com/ 

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Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (30K+ members and growing!)
• Follow @startupcpg
• Visit host Hannah's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics