In this episode of the Startup CPG Podcast, Hannah Dittman speaks with Tyler Morgan, Principal at BFG Partners, about the firm’s approach to early-stage investing in consumer brands. Tyler discusses his career path into venture capital and BFG’s investment focus across food, beverage, supplements, beauty, and pet.

The conversation covers BFG’s investment criteria, deal sourcing methods, diligence process, and the key financial and operational metrics they evaluate in prospective portfolio companies. Tyler also shares insights on navigating fundraising, the importance of warm introductions, and how founders can position their businesses for sustainable growth and strategic exits.

This episode provides a clear, practical perspective for founders, operators, and industry professionals seeking to understand what investors look for and how to build long-term, venture-scale consumer businesses.

Listen now to gain expert insights from BFG Partners and strengthen your strategy for growth and fundraising.

Listen in as they share about:

• Overview of BFG Partners
• Investment Themes & Trends
• Early Metrics & What They Look For
• Deal Sourcing and Evaluation Criteria
• Exit Strategy & LP Expectations
• Diligence & Investment Process
• Pre-Revenue & Early Stage Fundraising
• Practical Advice for Founders & Aspiring Investors

Episode Links:

Website:  https://www.bfgpartners.com/
LinkedIn: https://www.linkedin.com/in/tylertmorgan1/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
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• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics