Irina Novoselsky landed her first CEO gig at just 32 years old. She’s now CEO of Hootsuite, a social media management platform with 16 million users in 175 countries. Even though her career has been a rocket ship, she’s had a lot of messy parts and pivots that’s shaped who she is and how she operates. That includes being out of work for months at a time and really questioning whether she was ever going to get a job again. If you’ve ever felt like you were on the wrong path entirely, this episode is a must-listen. 

Show Notes: 

Guest: Irina Novoselsky, CEO of Hootsuite

Follow Irina on LinkedIn: https://www.linkedin.com/in/irina-novoselsky/

Follow Irina on Instagram: https://www.instagram.com/irinanovoselsky/ 

Topics Covered:

• Growing up as a refugee in NYC and embracing immigrant hustle
• Cold-emailing her way into investment banking at 19
• Leaving prestigious finance roles to find her passion
• Becoming a first-time CEO at 32—and the identity shift it required
• The power of relentlessness, self-belief, and learning out loud
• Why she leads with authenticity (and uses emojis unapologetically!)
• How social media became her leadership superpower
• Finding balance her way—and why she prioritizes sleep over everything

Mentioned:

Hootsuite: https://www.hootsuite.com/
Outlive by Peter Attia https://peterattiamd.com/outlive/

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