Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! This episode, we talk to Tyler Parsons, Director of Sales at Defyned Brands, about what he is doing to help give value directly to brick and mortar supplement retail stores during this time of uncertainty with the coronavirus pandemic. If you are interested in checking out his content on supplement retail preparedness surrounding COVID-19, check out his Facebook Page at https://www.facebook.com/wolfofsupplements/ or Instagram at https://www.instagram.com/wolfofsupplements/