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Shopping online is nothing new but with the rise of influencer culture, livestreaming, and social commerce buying stuff has never been easier.
Research suggests that the production and use of household goods and services is responsible for about 60% of global greenhouse gas emissions.
So is influencer culture making us buy more - contributing to climate change? Or is it more complicated than that? In this programme we hear from Nigerian influencer Noble Igwe and eco-influencer Rosie Okotcha. As well as finding out about the growing popularity of influencers in India and the potential of Chinese live-streamers to become environmental icons.
The team this week:
By BBC World Service4.4
165165 ratings
Shopping online is nothing new but with the rise of influencer culture, livestreaming, and social commerce buying stuff has never been easier.
Research suggests that the production and use of household goods and services is responsible for about 60% of global greenhouse gas emissions.
So is influencer culture making us buy more - contributing to climate change? Or is it more complicated than that? In this programme we hear from Nigerian influencer Noble Igwe and eco-influencer Rosie Okotcha. As well as finding out about the growing popularity of influencers in India and the potential of Chinese live-streamers to become environmental icons.
The team this week:

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