In this insightful episode of Money Talk with Tiff, host Tiffany Grant is joined by podcast expert Virginia Elder. They dive deep into what it takes to start and maintain a successful podcast, especially for business owners contemplating entering the podcast space. From deciding if podcasting is the right medium to understanding the commitment it entails, Tiffany and Virginia cover all you need to know to make informed decisions.

About Our Guest

Virginia Elder is a dynamic and driven individual with a strong foundation in project management, client service, and strategic organization. With over 15 years of experience under her belt, she has honed her skills and is now known for her ability to make things happen. Whether it's behind-the-scenes support or content marketing strategies, Virginia shines brightest when helping entrepreneurs expand their reach and boost their revenue.

Her journey into podcast editing began with a simple 'yes' to a friend's project in 2019. Since then, she has taken on numerous copywriting and audio editing endeavors, which have led to her leaving her 9-5 job to forge her own business path. This move has not only allowed her to pursue her passion but also live her dream of walking her kids to and from school each day.

When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to Virginia, you are giving yourself the gift of freedom. She takes care of the entire content creation process - from editing to publishing - so you can focus on serving your clients and growing your business.

Editing audio, video, and copy may be daunting for some, but for Virginia, it's second nature. With a dedicated content production team by her side, they work together to turn visions into reality. Don't let content creation hold you back any longer; let Virginia and her team handle it with their expertise so you can concentrate on what you do best.

Connect with Virginia

Website: PodcastAbundance.com

Instagram: @PodcastAbundance

Facebook: @PodcastAbundance

Connect with Tiffany

Website: https://www.moneytalkwitht.com

Facebook: Money Talk With Tiff

Twitter: @moneytalkwitht

Instagram: @moneytalkwitht

LinkedIn: Tiffany Grant

YouTube: Money Talk With Tiff

Pinterest: @moneytalkwitht

TikTok: @moneytalkwitht

Timestamps

[00:00] Consider comfort, goals, time, and integration.

[05:55] Podcasting is a long-term marketing strategy.

[09:40] Identify ideal client, structure episodes, purposeful content.

[13:35] Set clear expectations, plan and follow through.

[15:30] Consistency in releasing content is crucial.

[21:18] Efficient batching helps release podcasts consistently.

[22:17] Virginia shared valuable podcasting advice for sustainability.

Key Themes

• Deciding If Podcasting Is Right For You: Virginia discusses how to assess if podcasting suits your strengths and business needs.
• Time Commitment in Podcasting: Insight into the real time investments required and how many potential podcasters experience 'pod fade.'
• The Importance of Structure: The significance of having a clear purpose and defined structure for your podcast episodes.
• Consistency and Scheduling: Tips on maintaining a consistent release schedule and the role of batch recording in managing podcast demands.
• Understanding Your Audience: The importance of having a well-defined target audience to enhance the focus and reach of your podcast.
• Different Podcast Types: Exploration of various podcast formats, including seasonal and capsule podcasts, to suit different content creation styles.

Memorable Quote

Virginia Elder: "Podcasting is a long game. If you're stepping into this space, commit with the intention of going the distance."

Special Mention

Shoutout to the Retirement Answer Man

Retirement Talk with Roger Whitney | Ep. 76

Call to Action

Visit MoneyTalkWithT.com for more resources, and follow Tiffany on social media at @moneytalkwitht for daily updates and tips.

Remember, consistency is key! Whether you are considering starting a podcast or any other venture, regularity and clear communication with your audience are crucial to success.

Reminder

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