In this episode, Marshall and Nick discuss their experiences and observations from SEMA 2024, focusing on attendance trends, the energy in different halls, the evolution of SEMA from an expo to a show, the role of automotive YouTubers, unique cars showcased, and the growing trend of overlanding.

They also emphasize the importance of community within the detailing industry. In this conversation, Marshall Hill and Nick discuss the dynamics of the detailing industry as observed at the SEMA show.

They emphasize the importance of collaboration over competition, the need for engaging product demonstrations, and the shifting perspectives within the industry.

The discussion also touches on the energy levels at trade shows, innovations in coating technologies, and the global landscape of chemical manufacturing, highlighting the significance of raw materials in determining product quality. Ultimately, they encourage listeners to seek out unique experiences and knowledgeable individuals in the industry.

Takeaways

Attendance at SEMA 2024 appeared to be up compared to previous years.

Different halls at SEMA exhibited varying levels of energy and engagement.

SEMA is evolving from an expo format to a more show-like experience.

Automotive YouTubers are increasingly less present at SEMA, impacting the event's dynamics.

Unique and modified cars are becoming less common at SEMA, with a focus on exotic vehicles.

Overlanding is becoming a dominant theme at SEMA, taking up more space in the halls.

Community and connection among detailers are vital for the industry's growth.

The detailing industry is experiencing shifts in sponsorship and ROI from content creators.

Companies are downsizing their presence at SEMA due to changing market dynamics.

The importance of showcasing unique vehicles to stand out at SEMA. Collaboration is key in the detailing industry.

The industry is shifting towards more interactive experiences.

Product demonstrations are crucial for engagement at trade shows.

Knowledge of products is essential for effective selling.

Energy levels at trade shows can impact overall experience.

Innovations in coating technologies are changing the market.

Raw materials significantly affect the quality of detailing chemicals.

There are valuable companies and products worldwide, not just in one region.

Experience and expertise should guide consumer choices.

Finding unique and engaging experiences is vital at events like SEMA.

Chapters

00:00 SEMA 2024 Overview and Attendance Insights

05:59 The Evolution of SEMA: From Expo to Show

11:48 Unique Cars and Trends at SEMA

17:58 Community and Connection in the Detailing Industry

23:47 Engagement and Demonstration at Trade Shows

30:49 Energy Levels and Engagement at SEMA

36:10 The Global Landscape of Chemical Manufacturing

43:50 Finding Value in Experience and Expertise