Sign up to save your podcasts
Or
Share Is Third Wave Coffee Cooked in 2026? – Valor Coffee Podcast Ep. 165
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Is Third Wave Coffee Cooked in 2026? – Valor Coffee Podcast Ep. 165
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep165
What happened to third-wave coffee? Today, we unpack how the industry has shifted: from purist pour-overs and strict “rules” to flavored lattes, matcha, and a reality that most cafés are just elevated versions of Starbucks. We talk through our own coffee shop journey since 2016, the tension between passion and profitability, and why customer demand has reshaped coffee shops more than anything else. Plus, we dive into whether this shift is actually a bad thing and how it impacts producers, baristas, and the future of specialty coffee.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep165
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit https://localeyesgrowth.com/valor to get the ball rolling!
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
View all episodes
By Valor Coffee
4.8
4545 ratings
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep165
What happened to third-wave coffee? Today, we unpack how the industry has shifted: from purist pour-overs and strict “rules” to flavored lattes, matcha, and a reality that most cafés are just elevated versions of Starbucks. We talk through our own coffee shop journey since 2016, the tension between passion and profitability, and why customer demand has reshaped coffee shops more than anything else. Plus, we dive into whether this shift is actually a bad thing and how it impacts producers, baristas, and the future of specialty coffee.
This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup
*If you purchase something through one of our links, we may be entitled to a share of the sale*
Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep165
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at [email protected] to set up an account!
Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]
Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.
Visit https://localeyesgrowth.com/valor to get the ball rolling!
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod
Follow Valor on Instagram: http://instagram.com/valor.coffee
Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
Follow Riley: https://instagram.com/rileywestbrook
Follow Ross: https://instagram.com/rosswalters
Follow Ethan's Parody Account: https://instagram.com/ethanrivers777
More shows like Valor Coffee Podcast
View all
Radiolab
43,837 Listeners
99% Invisible
26,242 Listeners
Cat & Cloud Podcast
703 Listeners
Keys To The Shop : Equipping Coffee Shop Leaders
254 Listeners
The Daily
113,121 Listeners
Up First from NPR
56,944 Listeners
The Diary Of A CEO with Steven Bartlett
8,876 Listeners
Consider This from NPR
6,462 Listeners
Adventures In Coffee
27 Listeners
Coffee Roaster Warm Up Sessions
19 Listeners
The Buildout
260 Listeners
IT’S JUST COFFEE!
5 Listeners
The Flashquotes Podcast
9 Listeners
The Coffee Show with Kirk Pearson
0 Listeners
Sources & Methods
873 Listeners