Is your agency tone deaf? I am seeing agencies handle this pandemic and economy crash in one of two ways. They have either stopped selling because they feel it's insensitive or futile. Or, they are tone deaf and not listening to the actual needs of the market.

In this episode, I am putting the spotlight on Scott Bell, CEO of Bell Media.

Right away, Scott changed his agency's messaging to be empathetic and get the attention of his market. This gives your prospects reassurance that you understand what's going on and hear how their needs, challenges, and concerns are changing right now.

In times like these, your agency needs to be flexible and have the ability to move swiftly to make changes in how you're gaining clients. What are your current challenges and struggles in surviving and thriving right now?

Music by epidemicsound.com