Sign up to save your podcasts
Or
Share Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you.
Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.
Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think.
This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
2:30 - Satisfaction guarantee / warranty
3:50 - Emojis in Listings
5:20 - Comparison Charts
7:00 - Greenwashing Claims
9:10 - Too Many Keywords
11:00 - Long Bullets
13:00 - Restricted Language
15:30 - Caps Lock
17:00 - Out-of-Season Content
18:40 - Poorly Edited Photos
20:10 - Generic Language
22:00 - Amazon Rule Changes
26:00 - Keyword Evolution
32:00 - Fake Photos and Trust
49:00 - Where to Find Emma
🦡 Resources & Links
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Shermer Tamir
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
View all episodes
By The PPC Den
4.9
9898 ratings
In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you.
Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.
Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think.
This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
2:30 - Satisfaction guarantee / warranty
3:50 - Emojis in Listings
5:20 - Comparison Charts
7:00 - Greenwashing Claims
9:10 - Too Many Keywords
11:00 - Long Bullets
13:00 - Restricted Language
15:30 - Caps Lock
17:00 - Out-of-Season Content
18:40 - Poorly Edited Photos
20:10 - Generic Language
22:00 - Amazon Rule Changes
26:00 - Keyword Evolution
32:00 - Fake Photos and Trust
49:00 - Where to Find Emma
🦡 Resources & Links
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Shermer Tamir
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
More shows like The PPC Den: Amazon PPC Advertising Mastery
View all
AM/PM Podcast
210 Listeners
The Diary Of A CEO with Steven Bartlett
8,878 Listeners
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
529 Listeners
My First Million
2,657 Listeners
My Amazon Guy
37 Listeners
Doubles Only Tennis Podcast
106 Listeners
How to Sell Your Stuff on Etsy
318 Listeners
Moonshots with Peter Diamandis
593 Listeners
Ecomm Breakthrough
95 Listeners
The Marketing Misfits
6 Listeners