In this episode, I’m joined by Reid Holmes, dubbed as a 'marketing therapist,' sharing insights from his 30-year career in branding, strategy, and advertising. 

He discusses the concept of 'Appreciated Branding' from his bestseller and how it focuses on creating meaningful connections rather than intrusive marketing. Reid contrasts traditional advertising's interruptive nature with modern approaches that emphasize value and emotional connection. He provides practical examples and strategies applicable to various industries, including law firms, demonstrating how businesses can build stronger, trust-based relationships with their audiences. 

Key recommendations include leveraging social media for value-driven content and storytelling to foster deeper connections and brand loyalty.

Reid gives listeners actionable tips on:

• 00:00 Introduction to Reed Holmes and Appreciated Branding
• 01:23 Understanding Branding: Beyond Logos and Visuals
• 03:15 The Importance of Branding for Law Firms
• 04:34 Historical Perspective: Evolution of Branding
• 07:05 Appreciated Branding: A New Approach
• 09:01 Marketing Missteps and Effective Strategies
• 12:38 Creating Emotional Connections in Marketing
• 18:55 Leveraging Appreciation in Marketing Campaigns
• 20:38 Real-World Examples of Appreciated Branding
• 26:13 Implementing Appreciated Branding in Law Firms
• 29:40 Neutral Storytelling Techniques
• 30:39 Revitalizing Deluxe Checks
• 33:14 Small Business Revolution
• 36:05 Book Recommendation: The Untethered Soul
• 43:10 Marketing Strategies and Social Media
• 52:32 Conclusion and Resources

Resources mentioned in this episode:

• The Untethered Soul by Michael Singer
• Download the Branding Guide: 5 Steps to Building a Successful Brand Identity

Connect with Reid:

• LinkedIn: http://linkedin.com/in/reidholmes 
• Instagram: http://instagram.com/appreciatedbranding 
• TikTok: http://tiktok.com/@appreciatedbrand 
• http://reidholmes.com 

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• https://conroycreativecounsel.com