Heather Florio is the second-generation owner and CEO of Desert Harvest, where she has played a vital role since 1993. After studying Leadership and Organizational Management at the University of Denver, Heather built a successful career in the entertainment industry, managing venues and coordinating global events for top-tier musicians. Her diverse leadership background laid the groundwork for her eventual return to the family business. In 2012, upon her parents’ retirement, Heather officially stepped into the role of CEO. Under her visionary leadership, Desert Harvest has experienced remarkable growth—expanding by over 1500%. She has leveraged her deep operational expertise and a lifelong passion for advocacy, channeling her knowledge of women’s health to drive innovation, education, and greater access to care for underserved communities. Heather’s leadership and impact have earned national recognition. She was named one of Authority Magazine’s Top 50 Women in Wellness in 2021 and was featured in Forbes in 2022 as a leading woman in business. Outside of the office, Heather finds joy in spending time with her husband, their three sons, and the family’s three dogs—balancing her professional success with a strong commitment to family and well-being.

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