If you’re used to traditional media like TV or radio, it’s easy to assume your podcast will only reach local listeners but that’s not how it works.

In this episode, I share how podcasting instantly makes you a global creator, what limits (if any) exist when it comes to reach and why monetisation is usually still local even if your audience isn’t.

What you’ll learn:

• Why your podcast is automatically international the moment you hit publish
• The difference between radio/TV and podcast distribution
• How Apple Podcasts and other storefronts curate their local content
• Why ad monetisation still tends to happen within your home market
• The mindset shift you need when you realise your audience can come from anywhere

EPISODE CREDITS:

Host: Rachel Corbett

Editing Assistance: Josh Newth

LINKS & OTHER IMPORTANT STUFF:

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Check out my online podcasting course, PodSchool

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This podcast was recorded on the lands of the Wangal people, of the Eora Nation.

I pay my respects to Elders past and present.