Auto Collabs

It Started at a Shoeshine with Ryan Osten


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Without Ryan Osten, there might not be an Automotive State of the Union.

That’s right. Paul and Kyle were introduced in a marketing room hosted by Gubagoo’s former marketing director, hired by none other than Ryan Osten. Ryan shares the unique ways that Gubagoo is solving problems, and reflects on how chance encounters really can change the trajectory.

What we talk about in this episode:0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

4:56 Gubagoo is all about building inclusion and community. Ryan shares how in 2020, they created a virtual escape room for all of their customers where the goal was to escape the year 2020.

8:00 Seemingly chance events can have massive impacts on your life. Ryan tells the story of Gubagoo and how it started with his father at a shoeshine in the ‘70’s.

12:16 Ryan talks about the evolution of dealership website chat tools and the 3 big leaps he’s seen happen over time.

22:39 Some problems require solutions across the entire stack. Ryan and Gubagoo are trying to bring full solutions to those problems.

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