Higher ed marketers sometimes forget that they’re not merely engaging with prospective students. They’re selling their brand’s value proposition to future alumni.

That’s why Ellen Johnson">Ellen Johnson, Vice President For Enrollment Management at Allegheny College">Allegheny College, says her school’s enrollment marketing speaks to the entire breadth of the student life cycle. And by making their brand storytelling part of everyone’s mission, they’ve created a winning culture of recruitment and retention campus-wide.

Ellen tells us how Allegheny is successfully promoting a liberal arts education in a digital-first world and how they’re strategizing for the enrollment cliff.

Join us as we discuss:

- Approaching prospective students with a retention mindset (6:08)

- Storyboarding campus tours with tactical on-site branding (14:18)

- A commitment to helping students from low-income families (27:42)

Check out these resources we mentioned during the podcast:

- [email protected]">[email protected]

- Twitter">Twitter

- Allegheny College">Allegheny College

- Commitment to Access Program">Commitment to Access Program

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