Making people feel special can be challenging. It’s a tough personal goal and an even tougher business goal. The Sparkle Bar, a makeup studio in Scottsdale, Arizona, nails it. Hear from founder & owner Alex Bradberry about how her focus on diversity & uniqueness makes her shop so memorable. Our reviewer, Kimberly Vickers-Martin, shares her journey—from booking to post-wedding reception—giving a look at what sets Bradberry’s studio apart and what other businesses should try to replicate.

The Sparkle Bar: https://www.yelp.com/biz/the-sparkle-bar-scottsdale?osq=sparkle+bar Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/