The Vitamin Shoppe grew topline revenue to its almost matching the company's history peak in 2014-2015. This is along with achieving operating profit growth of over 1800% YoY. Yet, I would guess that most still haven’t fully grasped the results of massive multi-year turnaround plan at The Vitamin Shoppe. I know I probably sound like a broken record at this point, but it’s time to wake up people. Since The Vitamin Shoppe is shielded in the public markets by the Franchise Group ownership, the supplement retailer’s turnaround hasn’t been front and center, but overlooking it would be a mistake.  Fact is, 2022 is setting up very nicely for The Vitamin Shoppe. They will have store growth for the first time in half a decade, they have a growing customer file for the first time in half a decade, and they are positioned inside of a growing specialty category that isn't seeing a market slowdown because of supply-chain pressures. In this particular episode, I will dig deeper into two exciting areas of The Vitamin Shoppe; Franchise Store Development and Private Label Creation. 

The Vitamin Shoppe Undercover Boss = https://youtu.be/K8Uy-8qlTqE

Sports Nutrition Industry Event Predictions = https://youtu.be/hzSpGJyPFSs

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